Part 1 presented a definition of attraction marketing and Part 2 was all about branding You. In part 3 you could read about defining your audience.
UNDERSTAND AUDIENCE’S CHALLENGES (their pains, problems, desires, dreams)
When you define your target audience, then take some time to research and write down their biggest problems, pains and dreams. This is so important because you will write content about those challenges and your content will need to solve their problems.
So the process when applying Attraction Marketing into your business will be:
- FIRST find who is your target audience
- SECOND, you must uncover your audience’s top challenges and problems
- THIRD, you must consistently create content that addresses their problems
END of PART 4 …
To be continued …
Part 1 presented a definition of attraction marketing and Part 2 was all about branding You.
Part 3 will go further into defining your audience. After all you want to know whom to target with your marketing activities.
DEFINE AUDIENCE (get clear what audience are you addressing)
Before you can grow any business, you need to first get clear on who you are speaking to.
Don’t even try to address everybody. It can not work this way and it won’t work.
You will need to decide from the very beginning of your Attraction Marketing career: Who are YOU? What is YOUR Passion? What group of people do you want to impact?
You will need to answer questions like: Are you most passionate about healthy organic foods, diets, exercise & workout, recipes, body hacks, etc?
Do you want to teach your prospects about generic home business questions like how to get traffic, leads, and sales?
A very simple, yet great question to ask yourself is this… What do you LOVE talking about?
END of PART 3 ….
… to be continued.
Part 1 presented a definition of attraction marketing as follows:
‘Attraction Marketing’ is a marketing strategy that ATTRACTS customers and clients to you who already want to buy what you have to offer.
Part 2 will reveal first and most controversial method of attraction marketing (at least if you speak to ‘old school’ networkers and companies).
- BRAND YOU (never brand company)
It might be strange. Wherever you work you are being taught that you need to promote the product or your company.
Here it is completely the opposite. Attraction marketing means that you promote yourself, so that people are interested in you, not the product and not the company.
The reason is simple: The people join you, not the company. And the people are looking for leadership, so they will join YOU. YOU are the leader!
People will follow leaders, so you need to be the one. People see the only unique thing about you – this is YOU! It’s NOT your product, service, or offer (chances are there are thousands of marketers trying to sell the same product as you!)… branding YOU is how you stand out from the crowd.
There are 3 big reasons why you want to BRAND YOU, and NOT your MLM company:
- People buy products from and join PEOPLE, NOT companies.
- Companies come and go, but YOU are here to stay.
- Branding the company will guarantee you LOSE customers. Why? Chances are the prospects will find another leader to work with simply only by reading a stupid article.
END of PART 2 ….
To be continued …