Generating leads is for sure the first part of your successful online marketing business. Without them you are lost in a jungle and you can just dream about your success. But when you get them you finished just the first part of your job. Sometimes this is 80%, but this is really rarely. Generally with a lead you get just their email address and maybe their first seven or eight dollars for basic training. Then comes the real opportunity and real work. It comes with a follow-up, many of them or even a lot of them.