You are wrong (sorry …).
Actually before I dipped deep into this subject, I thought, that being a nice guy is what leads to desired business success. But now I understand that this is attraction marketing. After I read a lot about this subject it is clear to me, that that in general means that you care about the other person. It took me quite a while before this was clear in my mind. I was selfishy thinking that some pictures, videos and posts on blog and social media will lead people to like me.