Part 1 presented a definition of attraction marketing as follows:
‘Attraction Marketing’ is a marketing strategy that ATTRACTS customers and clients to you who already want to buy what you have to offer.
Part 2 will reveal first and most controversial method of attraction marketing (at least if you speak to ‘old school’ networkers and companies).
- BRAND YOU (never brand company)
It might be strange. Wherever you work you are being taught that you need to promote the product or your company.
Here it is completely the opposite. Attraction marketing means that you promote yourself, so that people are interested in you, not the product and not the company.
The reason is simple: The people join you, not the company. And the people are looking for leadership, so they will join YOU. YOU are the leader!
People will follow leaders, so you need to be the one. People see the only unique thing about you – this is YOU! It’s NOT your product, service, or offer (chances are there are thousands of marketers trying to sell the same product as you!)… branding YOU is how you stand out from the crowd.
There are 3 big reasons why you want to BRAND YOU, and NOT your MLM company:
- People buy products from and join PEOPLE, NOT companies.
- Companies come and go, but YOU are here to stay.
- Branding the company will guarantee you LOSE customers. Why? Chances are the prospects will find another leader to work with simply only by reading a stupid article.
END of PART 2 ….
To be continued …